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When did food become "Superfood"?

June 20, 2015



I'm pretty sure that all of today's "super foods" were once upon a time called "food"... just like "organic vegetables" were once called "vegetables" 


The main thing you might notice about 'superfoods' is that they are all freshly grown produce. I have never seen a processed food described as a 'superfood' with the exception of dark chocolate of course.





Media hype:


You will find info on the latest superfood in any fitness magazine or weekly newspaper, often with an extensive blurb on why you should buy/eat more of it...


Do we really need to be reminded that asparagus is high in vitamin K or that peppers are high in lycopene 'a powerful anti-oxidant'  to convince you that we all need to eat more fruit and veg


Even Restraunts are on to it, a simple salad is now a superfood salad. A fruit smoothie is a superfood smoothie. I appreciate the alliteration as it makes it sound more attractive, clearly the words 'fruit' and 'vegetable' have just lost their edge and don't spark thoughts of health and vitality like the new 'superfood' word does.


The word seems to have grown in popularity in the last decade most likely lead by media hype jumping onto and hyping up scientific research. We all know that fruit and veg is good for us  but don't patronise us and tell us that its a 'superfood' ...its like telling your child to eat his veg as it will make them see in the dark, get taller or run fa